Aera Health implemented Syntetica to offer personalized nutritional recommendations

Personalized Nutritional Match with Syntetica

Personalized Nutritional Match with Syntetica

The company Aera Health, specialized in personalized nutritional solutions, implemented the Syntetica tool to offer highly personalized nutritional recommendations to its users. Its main objective was to go beyond the standard nutritional profile and adjust recommendations to the physiological profile of each individual, taking into account the large amount of data collected from its customers.

Results

• The result was exceptional. Aera Health saw a 40% increase in customer satisfaction, a 35% increase in customer retention, and a 20% increase in sales of recommended products.
• The efficiency also impressed Aera Health: with Syntetica, the time required to match nutritional recommendations with physiological profiles was reduced by 70%, and the accuracy rate (when recommendations effectively aligned with customers' needs and preferences) rose to an impressive 95%.
• With non-destructive content regeneration, H2IdI improved the efficiency of report modifications and adaptations by 75%.

Advantages

• Advanced personalization. Syntetica was able to handle large volumes of data and provide highly personalized nutritional recommendations to each customer based on their physiological profile. With this, Aera Health was able to carry out advanced personalization that was not possible with previous technologies.
• Efficiency and accuracy. Syntetica significantly reduced the time required to generate nutritional recommendations, freeing up time for the Aera Health team to focus on creativity and business strategy. Additionally, the accuracy of the recommendations improved, increasing customer satisfaction and retention.
• Improvement in business results. Thanks to Syntetica, Aera Health experienced a notable increase in customer retention and satisfaction, as well as an increase in sales of recommended products. As a result, the company has seen an improvement in its key commercial KPIs.
• Product innovation. The capability offered by Syntetica to integrate and understand external data with precision and efficiency has allowed Aera Health to be innovative in its approach, offering a wider range of personalized products and services tailored to the individual needs of its customers.
• Optimization of marketing strategies. Syntetica has also enabled Aera Health to segment its audience more effectively, resulting in more effective and efficient targeted marketing campaigns.